Your brand is the entire experience your prospects and customers have with your company. It's what you stand for, a promise you make, and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

• The images you convey
• The messages you deliver on your website, proposals and sales materials
• The way your employees interact with customers
• A customer's opinion of you versus your competition

Branding is crucial for products and services sold in huge consumer markets. It's also important in B2B because it helps you stand out from your competition. It brings your competitive position and value proposition to life; it positions you as a certain 'something' in the mind of your prospects and customers.
Your brand consistently and repeatedly tells your prospects and customers why they should buy from you. Think about successful consumer brands like Complan, Colgate or Cadbury. You probably know what each brand represents. Now imagine that you're competing against one of these companies. If you want to capture significant market share, start with a strong and unique brand identity or you may not get far.
In your industry, there may or may not be a strong B2B brand. But when you put two companies up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. A strong brand strategy can be a big advantage.
Successful branding also creates 'brand equity' - the amount of money that customers are willing to pay just because it's your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.

When we launch a new website and introduce new marketing brochures or advertising campaigns, we need to study user behaviour, trends, response rates, conversions and many other factors. We need to plan and discuss ideas for campaigns, enhancements, conversion goals in order to really leverage the power of online and off-line marketing.

Here are some of the services we offer through our marketing consulting packages:

• Off-line and online meetings and conferences
• Discussion of goals and objectives regarding new marketing initiatives, ideas and strategies Marketing and industry research
• Brainstorming for new product or service promotions, names, marketing strategies and positioning
• Review of existing media, including suggestions on creative ways to enhance and promote your message and build value
• Content writing for new message ideas, review and optimization, and copy (press releases, articles, etc.)
• Social marketing strategies

Our marketing and business experts look forward to working as your "in house" marketing team. Your needs will be our top priorities, and our experienced team will ensure that your brand is in a constant state of positive evolution.